Financial Health
Strong Finance & Business understanding that help understand the signs and traps. Examples of Unicorns that suffered due to upfront revenue recognition for a multi-year services or guaranteed income to their suppliers via long term contract on the market place are well known. Few other examples/scenarios that we would like to highlight
While high working capital could suggest channel stuffing or weak PMF, build-up of Working Capital (Inventory/Receivables) when WC cycle > Profit margin, can also become a cash trap (liquidity stress).
Understanding what is genuinely variable vs semi-variable or fixed cost in context of Unit economics – “fixed” nature of cost can be a positive when growth is strong as that is the source of operating leverage but similarly that can be a big drag if the company is struggling with growth. This becomes an important input for discussion related to variablizing the cost structure, arguably early-on vs backward integration to improve margins when company has established a meaningful and predicable customer demand.
Understanding the Cost of Revenues that are Reflected in Balance Sheet instead of P&L
- While growth is very important, understanding the unit economics or the investment behind the growth is equally important. Very often, the discussion is at Contribution Margin or EBITDA margin but does not go to EBIT/PBT to reflect the Cost of Depreciation or capture the inherent financing cost given extended working capital. For example,
- Business with say 90 days of receivables should ideally adjust its Gross Margin by 3% (assuming 12% as annual cost of debt) to reflect the true gross margin
- Business with say 90 days of receivables should ideally adjust its Gross Margin by 3% (assuming 12% as annual cost of debt) to reflect the true gross margin
- Similarly for businesses where there is an upfront loss which is recouped through revenue from customers over multiple years (such as life insurance), IRR based approach is more appropriate to check economic viability or appropriateness of pricing. Further, the assumptions (given revenue will be earned over longer period) need to reflect the ground experience (customer churn, cross-sell of other products or value add services etc)
Understanding the Revenue growth
- For companies that have made significant or multiple acquisitions, extracting organic growth (to the extent possible) is important to understand the true growth trajectory, need or importance of M&A and capital requirement for future M&A. RoE profile of the company itself is different if M&A is an integral part of growth
- Incorrect extrapolation of demand during extraneous periods such as COVID or extrapolation of demand from early adopters can be misleading from planning perspective.
- Inadequate build-out of team for the sales (suggesting unrealistic productivity metrics) resulting in missed revenue opportunity and/or more likely incorrect unit economics maths
BOUQUET OF SERVICES INCLUDE:
- Streamlining MIS, including Financial analysis and Problem Solving
- CFO support including helping companies build Finance & Control systems
- Internal Audit, Legal, Tax and Compliance
